single as yet...

About every other day we get to see umpteen number of advertisements from which we hardly can visualize what the product is and what the add is referring to?? The next thing we know is that we don't see the same thing again!! Funny thing this, at times it pays... but should also add that mostly it doesn't. In the last blog I had a small glimpse of what are the types that the new age advertising should explore. Let me try to walk through that very path in here...
It is very true that the most easy and long lasting way of catching hold of one's attention is creating a funny 30 second timer, or offering a funny one liner. But with as the soul of campaign, things are sure to come to a halt. We must never forget that the main objective of advertisements is to grab the mind of the customer by something different. Now what different that wittism is if every other advertisement is going to do it???
Well that’s the point isn't it. "Stand apart" - is the mantra of being noticed in this world. Certainly to this point many smart out of us can think of Glamour, passion, Emotions or may be the hard hitting iconoclast vagaries; Yes to an extent they are all right.
Talking about the explored corners of glamour, i think we all must be good enough to write a book on that. To be curt, It misused!! The only point perhaps we can improve on this is the precision selection for the usage. Else we will keep on wasting it in bulk.
When we talk about "Passion", many problems arise. The thing that it will restrict the audience by and large, and might even have an undertone for the consumer product, goes seriously against it. That’s why it seems unexplored for some time now. Good attempts have been made though. I mentioned the Decor ads, and Tarsem Singh's magical Red Coke add, which came on screen in the mid 90's, serves as terrific examples. While many advertising firms are now thinking in this direction for innovative advertisements, things are only going to improve in future.
There is another genre, under the sky which will set itself apart, that is of Iconoclast's. "Ifco tokkeo" ads are just what i am implying to. Latest from pulsar's desk amalgamates both passion and iconoclast, to shell out the new "Black". Something similar can be said about "Times Now" latest ads. This one might seems hard in the first go mind you, but will smother itself afterwards, so will this genre.
continued....

Good Better Best...

Who's done it all? Which of the ads have got the X factor? (Barring apparent LuX) Who's got the ideas, and who's got the Malls!!
Let’s check it out then. It’s been a long time since we had any moment last time here. Certainly the Add-Mad world hasn't stopped spinning, and has given me a lot of stuff to share about.
I think I have to begin with the new Hutch Advertisements. They are simply Outstanding and superbly done. I have to admire the guts and vision of the ad makers and Hutch to have so much confidence in them to deliver it. That’s a master shot guys. Two of the latest from the table, "Don't Click…" and "Is your Ring tone irritating…" are crafted with a touch of sublimity. Again there's a good lesson to learn for those who believe that one has to get celebs and stardom to get "Junta" hooked to their products.
Kudos' all yours.
Truly the latest add where Irfan Pathan goes in for the razor… is really a waste. Shear over hoopla of the idea that the celeb will make it sell! On the other hand there are equally equivocal LuX ads. But less than the latest from the table of Chloromint, that still holds a mystery about how the add should be conceived!
Adds that still go strong are, the inevitable Tata Safari Décor (by far the best), "Daag acchey hain...” may be Menthos", and Hutch.
And here's something Original, latest from Sunsilk. This ones depending on the subtle humor and is very passively coated with the sugary punches (read pictures). Bald look, in a Shampoo's add, well work for me! Good work guys.
Should say this with a sour taste, but Octavia guys have disappointed me. The new add runs on the same grounds as the old one but it seems that people have taken the concept a bit too far. Work up something still better guys, u r better than that.

Truly there still are some feelings that are being overlooked by our guys here. The major driver in Indian Scenes is Humor. Agreed but we have to explore the limits of “Passion”, “Statement” and the Art of soulful” advertising as well. I may feel elated if Tarsem Singh throws another RED add at us… that’s certainly worth as far as passion goes. As said we have "...Miles to go..." so I am hopeful. Until some more miles...
Alex,.