Yummy!!

Past week the advertising world was doing rounds about Sania Mirza (tell me something new). The 18 year old has been adjudged the Brand ambassador for the Hyundai Getz!! Now along with Shahrukh and Preity Zee (as she is adored by others) she becomes only the third Indian icon to represent Hyundai. No woes that she crashed out of the 2nd round of the tennis matches, but she was pity at home standing in front of the glittering Getz!!

Coming again at the Idiot box, yet again no one was there to overthrow the king Safari Advertisement from the top. In fact it’s just getting better like old wine. The only advertisement that could even come closer was that of Preity and Bo-Man. The latest one from the desk of Perk. I call Boman I, Bo-Man, because he is actually a super man for Indian stage. He carries all this Charisma, with him. So be it a Cement Ambuja advertisement or that of Asian paints! He walks away with accolades. Good Job Bo-Man!! Just keep those bells ringing.

Sorry guys, this one’s pity off! Yes the latest Pepsi advertisement. This one seems pity ordinary this time. Fails to leave an impact on the viewers and doesn’t live up to its expectation. Better luck next time!

Another thing that did keep the idiot box busy was the Greg Vs Ganguly enigma! Well it finally came out to be something to be not discussed. But marketing wise, all these channels did a great job over the issue. Well done guys. But please draw a limit to sanity!! Especially some of the Hindi base channels. Take a cue from your contemporary NDTV’s Hindi or English channels. Any one can server a good example. Ommps and ahhas, still are doing rounds, but let’s wait for biggies are in the line for fresh arrivals!! Let’s wait for some more time till the eggs hatch!!

Knocks and the Knockouts- the new Gen Advertisement Mania!!!

Pity recently, there have been some wonderful and some out of the sought marketing advertisements on the idiot box. I think more than anything else, the add makers these days are concentrating to there client-class types. The advertisements that are rolling out are now targeting specific class and the user. And mind you, that’s just a beginning!

On the other hand, emotions, passion, repartees and subtle humor, which have always been the basic paraphernalia for the add-world, are all now getting an inch better and have started working excellently in tandem with the new Gen’s. It all is starting to step into a new era. And products are fast realizing the importance of this new age advertising!

Let me talk about the emotion and passion part first. I believe that the new rolled out add for the Safari models are far more expressive than they possibly could have been with the words. As far as I am concern, the basic punch is “Freedom”. The ideas revolt when we are not letting the mind fly but retain its coruscant nature to a halt. The viewer finds a connection and here we go…
That add will rate very high on my scale for overall performance and without any doubts has to be one of the best running campaigns for minimal usage of words. The previous add for the same was also equally impressive. From my view I will rate the earlier advertisement a notch higher. Because that was a bold initiative and this one is a continuation. Not to take anything away from a wonderfully crafted add though!!

Again if we seek the Emotional and subtle part of our viewers mind, we have two contenders as such. (No offenses meant to anybody) One being Visa add and the other of a detergent (just can’t get the name out!!) where the small chap beats it out from the muddy ground. At the end of this wonderful add, the kid comes up with some very cute lines, that are sure to leave a positive taste in viewers mind and hence serves its purpose of being an advertisement very well. Visa advertisement runs pity much on the same track but the just difference is of scales. Visa boosted in huge scales with Richard Gere in the lead. Both are really sensitive and touchy, but the difference could only be of the targeted classes!

After these touchy emotions comes another pity touchy subject. The witty advertisements. One such advertisement that’s doing rounds these days is that of “Menthos”. Kudos to the makers of that advertisement, because that is nothing more than a usual life happening converted into an exuberant idea!! Loads and loads of praise for the makers from my side.
Then is another campaign of advertisement, that just keeps getting better and better and that’s for Airtel. They all are pouring in simple and unadulterated life into their subjects and results have been rewarding as if for now!

The Marketing & Advertising world is shaping up fast. Ideologies are meeting at new grounds. The Desi-touch is revering itself with the witty and touchy marketing stealth. And the customer is sitting pity at the receiving end of the game.
Things are all working Gr8 at this point in time and creativity seems ever so coruscant. Watch out people New-Gen Advertising is here to stay!!

Skein cipher “Sania”

Again events taking there toll on me. This week though, we found something very interesting. The “US open”! I know many of us even would have guessed what I am going to write about.

Let’s see the build up to the match first. The run up to the Sania-Sharapova dual was clearly over hyped by all the TV channels. With some channels even crossing the line by saying that the Indian-wonder will go on and beat the number 2 seeded, to crash enter the semis. All day long, some channels kept showing the same news. But to my utter disappointment, not even one of them told us about the timings of the match itself!
It started at 12.20 am and hardly by 1.30; Sharapova slammed all the hopes of anticipating Indians. But the match was special, not for the reason that it was the first time ever to be with an Indian that far in the US open, but Sania herself. She knew that despite loosing, she has procured something really important.
Post-Us open, Sania is not merely a name from some abstract sports, but has redefined the cricket frenzy nation to the power of Tennis. Not difficult to guess, that the next day, her total income from the grand slam and the endorsements was calculated, very efficiently and was displayed on many news sites and newspapers.
Those channels who felt lagging, made hoopla out of her “T”-shirts and tailored out some spice out of them.

No doubt Sania is a wonder for India, and has shown the mantle of growing up to the top, but these sought of mindless news building will not take us anywhere. We are forcing her into these interviews, and chat shows, where all sought of silly questions are thrown at her way. Even if she has a pre decided core, then also these type of things can disturb her focus. We as responsible citizens should understand that.


Some time ago, an Indian born, noble scholar said that we Indians might be scholars, but not “Thinker”. I have no different views from him. Because we haven’t proved it! We certainly have to grow up to this place if we have to be thinkers. Sania has to be given space enough for concentrating to her game. And if we scholars cannot see that and seek satisfaction on making her a poster girl, instead of holding a grand slam, we will not grow to Thinkers!!

The market is buzzing with the word Sania, and she is busy choosing these days. There have also been some repercussions about Sania’s wardrobe at the grand slams. To be honest it doesn’t even looks like giving a thought. This sought of abstruse ideologies should be done away with, as fast as possible.

Sania is the new kid on the block. She should collect all the accolades that come her way, but at the same time should keep her eye on the ultimate target. She has done well and deserves the applause also. Lets be “Thinkers” enough to let her fly to the top… as if for now!!