E-Marketing & the Next-Gen SEO Theories

Friday, March 3

Good Better Best...

Who's done it all? Which of the ads have got the X factor? (Barring apparent LuX) Who's got the ideas, and who's got the Malls!!
Let’s check it out then. It’s been a long time since we had any moment last time here. Certainly the Add-Mad world hasn't stopped spinning, and has given me a lot of stuff to share about.
I think I have to begin with the new Hutch Advertisements. They are simply Outstanding and superbly done. I have to admire the guts and vision of the ad makers and Hutch to have so much confidence in them to deliver it. That’s a master shot guys. Two of the latest from the table, "Don't Click…" and "Is your Ring tone irritating…" are crafted with a touch of sublimity. Again there's a good lesson to learn for those who believe that one has to get celebs and stardom to get "Junta" hooked to their products.
Kudos' all yours.
Truly the latest add where Irfan Pathan goes in for the razor… is really a waste. Shear over hoopla of the idea that the celeb will make it sell! On the other hand there are equally equivocal LuX ads. But less than the latest from the table of Chloromint, that still holds a mystery about how the add should be conceived!
Adds that still go strong are, the inevitable Tata Safari Décor (by far the best), "Daag acchey hain...” may be Menthos", and Hutch.
And here's something Original, latest from Sunsilk. This ones depending on the subtle humor and is very passively coated with the sugary punches (read pictures). Bald look, in a Shampoo's add, well work for me! Good work guys.
Should say this with a sour taste, but Octavia guys have disappointed me. The new add runs on the same grounds as the old one but it seems that people have taken the concept a bit too far. Work up something still better guys, u r better than that.

Truly there still are some feelings that are being overlooked by our guys here. The major driver in Indian Scenes is Humor. Agreed but we have to explore the limits of “Passion”, “Statement” and the Art of soulful” advertising as well. I may feel elated if Tarsem Singh throws another RED add at us… that’s certainly worth as far as passion goes. As said we have "...Miles to go..." so I am hopeful. Until some more miles...
Alex,.

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