Diwali Bonanza - 1

Its Diwali time which means boom for TV commercials. But, do we have someone to challenge the thrown as yet? As always mega bucks Diwali boom time comes up with some good new advertisements. The Diwali range of the advertisements is better than most of the contemporaries existing. If some says Bajaj Discover’s, or SBI’s add, or the Asian paints new one, that’s exactly what I am pointing at.

It’s still the idea that rules the market. If it’s “Desi”, well you got yourself a better deal!! This is something which happened with the new Bajaj Discovers advertisement. The theme is a desi truck driver and an unflappable young bike rider; server the purpose well in the middle of silver screen stars and their glitz. It very truly captures the essence of the range of target audience as well as the brand. In short, it clicked!!

Then we have another one, from SBI’s table. This one has been around for a very short while, but it packs a punch mind you! The new one from the SBI’s drawer is something of a superb cocktail. Here we have a work ambience and an employee who in typical Indian manner is telling us about the magnanimous bank. Watch out for this to appreciate its sublime beauty. Again, it’s the power of words that’s being put to use!!

Then we have the phenomenal Hutch advertisements. They also are relying on the power of words rather than any music or superstars or else. As usual this time again it works guys! One of the main traits that have clearly pounced into the marketing world with the incarnation of the Hutch advertisements is that the Add has to be a synonym to the product and the Hutch house is closely following this very powerful strategy as for now. It work guys, just keep those things ticking!!
Many more to come… but that’s Part-2!!