Ad-man "Writer"!!

These days when I look around, I find everybody busy with themselves. All are in a rat race to publicize their work and themselves. In here people adopt different measures to present themselves, but many few does succeed in their mission.


One of my favorite examples is the fabulous writer, "Khushwant Singh". KS has done a remarkable job not only with his writings but if we closely examine his life, we will find out how good an example he is for all the budding advertisers! He is a man who doesn't have a very frequent medium to interact with common man, like Television or Radio, (barring some weekly articles in a few newspapers) but still holds his fort like a knight. His Mantra has been, a smooth “Bluntness”. To this way of expression there are some who like him and others who don’t quite.


The honorable writer has some of the most astounding tricks of real world advertising, up his sleeves. Some of the simplest features that place him apart from the contemporaries are his flamboyance, just about anything, be it life, people, happenings, or for that matter sex! The way he conducts himself is so unique (in a manner that you just can’t ignore him with his style...) that he can easily walk up to the nominees of prestigious Cannes!! That’s Brand "Khushwant" for you!


I had started reading him a few years back, but he was a sought of addiction for me. At this point of time I am running through his autobiography "Truth, Love and a Little Malice", which by far has been exquisite. I sometimes am confused to distinguish, whose better, Writer-“Khushwant” or the Ad-man “Khushwant”?

But truly, this son of the soil has dominated the scenes of Reader-India, as for now. May he live for many years to come, for his life is an open book to all, take lessons from a writer or from an Adman, remains the choice!!