E-Marketing & the Next-Gen SEO Theories

Tuesday, June 27

thats Internet Marketing u see...

Blogging in many ways is a multi tasking tool, which can be put to use not only for writing personal experiences but for professional writing as well.
Many will argue about the utility or capabilities Vs ROI from a Blog. There are views that a Blog is nothing more than heaps of time wasted for nothing! I will not label them as wrong, but say they are “Ignorant” about the powers of Blogging! Let me give you a comprehensive note about what am I referring to.

To begin with, a Blog is simply a place where a Blogger can put his ideas and a reader can try to inculcate them. When the same thing is done with aim of writing for a dedicated topic, it becomes a Professional Blog. Now the readers can refer to a source where they can get updated and fresh information about the topic of their interest! This is what we can call Driving force behind the Blogging. The Mantra is Information.

While starting a Blog we can come across several views like “Who’s going to read a Blog anyway...” or “How a reader will know that we even exist..?” Probably to get someone to read those articles you have tell them once, “Look we are here!” How will that happen?
The answers is pity much self explanatory, “Search Engines”.
Yes, it’s true that Search Engines are hungry for fresh and new content. They are looking for newly updated information, Content or source at all the time. So one thing’s for sure, once you dedicatedly begin posting those articles on a specific topic, the site will start appearing on the Search Engines. But hey that’s only half way through. Appearing on SERP’s is not going to help until we are in the top draw.
Now going by the core Optimization principles, a Search Engine recognizes a site from the word or a phrase that is used maximum number of times in the page or the site. If we are Blogging for a specific subject every time, although we will put in new info and details, but we are keeping the core of our writing same! That means we are going to use the very same set of words that relate to our basic topic. In SEO terms I may call it density of a Keyword, which is directly related to a sites interpretation by a search engine. Search engines are going to realize this and will soon place the Blog accordingly. As time will pass, depending on your publishing speed, SE’s will index your Blog. It is indeed one of the advantages for Blogging that a site can be indexed umpteen numbers of times a day by the Search Engines!
With diligent posting on a relevant topic your Blog will start claiming its own identity on the SERP’s, and with time will also show a decent PR value as well. With all these things in place you can also think of Content driven Advertising from programs like Google’s Ad-sense which can be a taken as an incentive for providing fresh information on the net. The traffic will grow leaps and bounds and so will the sites popularity. But for fruit’s to come we have to sow the seeds and cultivate the Blogs, err I mean crops! Because the basic idea behind Blogs is “Fresh Info” or Updated Content” more you give it to your readers the better it will turn out for you! Keep Blogging!