E-Marketing & the Next-Gen SEO Theories

Thursday, August 24

When Blogging meets RSS

Ok, so we all know what’s Blogging and have a fair bit of idea about RSS as well. But have analyzed “Blog+RSS”?? Today, we are going to explore this equation and learn how to optimize our benefits.
First, we all know that now the user hardly remembers the URL of any web page. Instead he/she prefers to add it to his favorites. That way it’s easier for him to locate your web page on the net. An even better way is opt for RSS syndication.
Now, this is applicable only if a site offers RSS feed. Just think of the traffic that’s waiting around the corner for you. With RSS feed option you can easily drive them to your web page. Most importantly, because this is an “Opt-in” option, you are sure that you are going to have specifically targeted customer!! Isn’t that good news!!
In general RSS option is a potent enough to be used in a common website, but Blogs have special relevance to them. As they are updated very frequently so the user might like to know when there’s a new post! With RSS he will be automatically be aware of the changes. This way, not only the clientele base would increase but the site will gain popularity as well!!
So, let’s not wait any more, get started with the Equation called RSS!!

Saturday, August 19

Snippets - Keep it Short...

Following are some of the points that we should take care while considering any written data online. Then it can be “Titles”, “Description” or the “On page Content” for that matter.
  • One of the important points to be taken into account is to provide the info in Small Bites. Short and to the point.
  • Cut out on those Glossy Words. Use a language that your audience will comprehend and understand.
  • Make it Simple. Use the simplest of the Navigation designs and informational content, to offer User-specific info.
  • Do some research about your targeted Keywords, and stress on them. Like Bold or Underlined in content.
When online, always remember, that your neighbor is just a click away. So pay every possible attention to the designing and color concepts of the site. After all, after reaching on your Home page, the site has to offer him the Quality that the user is searching. If we can do that… that’s true SEO and a 100% ORGANIC. Till next time..TC

Tuesday, August 15

What future Holds:a small Premise

So what will the future advertising be? It might sound more like an essay, but let me take you there first…
It’s a known fact that in near future, our analogue TV’s or computer, digital camera or perhaps the mobile will share a common platform. As the human needs become more & more complex and varied, it will increasingly become more cumbersome to take care of them individually. In future human will start depending on the devices that we today call the Hand held or a multi utility mini PC, as some may call it.

Directly or indirectly, the future will be driven through the “Internet”. Now did you get where am I reaching?? Now, it doesn’t take to be a rocket scientist to figure out that the main stream communication medium will be “INTERNET” and a product will be known from its web site or portal.

Today, we sit in the world where only a small fraction of people have the access to the net. Rest all, don’t even have the proper computer facilities let alone Internet access. But with the world becoming more computer literate and the dependencies of human on the machine on an upswing… we are sure moving forward. According to some sources, traffic to Fifa's Official World Cup site increased by 420 percent as the tournament kicked off. The servers received a staggering request for 106,736,781 page views in one day! Now that is what I call HUGE!! Mind you, its just the tip of the iceberg.

I cannot exactly predict the numbers and figures but am sure that future of human dependency will rely on Internet. Where in, all the advertising tricks and tips will invariably revolve around the web sites optimization for a search engine or in general. With ever increasing access and more traffic to play with then ever before, a clairvoyant person will buckle up seat belt and work towards the future. Because the future belong to those who take care of TODAY!

My emphasis here, in the Blog would be to build a website from the scratch, and carry on with it so that we can move it to the top!
So, what does a consumer expect from your site? Or what outlook of a website will physiologically hold on to a user? Does a search engine takes note of what is the look and feel of a website, to rank you?... there are many Questions like them, but we can start from them.
Till the next time TC.

Friday, August 11

Finally... We'R on!

It took a long time though, but it seems that Indian bloggers have got their right to expression back., no pun intended! That also means we can now roll on with the posts now and start afreash.
Well post freedom, we will talk a lot more about the Internet marketing strategies and Web promotion. As the new age Advertising is eventually going to be on the Internet, so lets better get hold of thigns to come.
Soon....