Knocks and the Knockouts- the new Gen Advertisement Mania!!!
Pity recently, there have been some wonderful and some out of the sought marketing advertisements on the idiot box. I think more than anything else, the add makers these days are concentrating to there client-class types. The advertisements that are rolling out are now targeting specific class and the user. And mind you, that’s just a beginning!
On the other hand, emotions, passion, repartees and subtle humor, which have always been the basic paraphernalia for the add-world, are all now getting an inch better and have started working excellently in tandem with the new Gen’s. It all is starting to step into a new era. And products are fast realizing the importance of this new age advertising!
Let me talk about the emotion and passion part first. I believe that the new rolled out add for the Safari models are far more expressive than they possibly could have been with the words. As far as I am concern, the basic punch is “Freedom”. The ideas revolt when we are not letting the mind fly but retain its coruscant nature to a halt. The viewer finds a connection and here we go…
That add will rate very high on my scale for overall performance and without any doubts has to be one of the best running campaigns for minimal usage of words. The previous add for the same was also equally impressive. From my view I will rate the earlier advertisement a notch higher. Because that was a bold initiative and this one is a continuation. Not to take anything away from a wonderfully crafted add though!!
Again if we seek the Emotional and subtle part of our viewers mind, we have two contenders as such. (No offenses meant to anybody) One being Visa add and the other of a detergent (just can’t get the name out!!) where the small chap beats it out from the muddy ground. At the end of this wonderful add, the kid comes up with some very cute lines, that are sure to leave a positive taste in viewers mind and hence serves its purpose of being an advertisement very well. Visa advertisement runs pity much on the same track but the just difference is of scales. Visa boosted in huge scales with Richard Gere in the lead. Both are really sensitive and touchy, but the difference could only be of the targeted classes!
After these touchy emotions comes another pity touchy subject. The witty advertisements. One such advertisement that’s doing rounds these days is that of “Menthos”. Kudos to the makers of that advertisement, because that is nothing more than a usual life happening converted into an exuberant idea!! Loads and loads of praise for the makers from my side.
Then is another campaign of advertisement, that just keeps getting better and better and that’s for Airtel. They all are pouring in simple and unadulterated life into their subjects and results have been rewarding as if for now!
The Marketing & Advertising world is shaping up fast. Ideologies are meeting at new grounds. The Desi-touch is revering itself with the witty and touchy marketing stealth. And the customer is sitting pity at the receiving end of the game.
Things are all working Gr8 at this point in time and creativity seems ever so coruscant. Watch out people New-Gen Advertising is here to stay!!
On the other hand, emotions, passion, repartees and subtle humor, which have always been the basic paraphernalia for the add-world, are all now getting an inch better and have started working excellently in tandem with the new Gen’s. It all is starting to step into a new era. And products are fast realizing the importance of this new age advertising!
Let me talk about the emotion and passion part first. I believe that the new rolled out add for the Safari models are far more expressive than they possibly could have been with the words. As far as I am concern, the basic punch is “Freedom”. The ideas revolt when we are not letting the mind fly but retain its coruscant nature to a halt. The viewer finds a connection and here we go…
That add will rate very high on my scale for overall performance and without any doubts has to be one of the best running campaigns for minimal usage of words. The previous add for the same was also equally impressive. From my view I will rate the earlier advertisement a notch higher. Because that was a bold initiative and this one is a continuation. Not to take anything away from a wonderfully crafted add though!!
Again if we seek the Emotional and subtle part of our viewers mind, we have two contenders as such. (No offenses meant to anybody) One being Visa add and the other of a detergent (just can’t get the name out!!) where the small chap beats it out from the muddy ground. At the end of this wonderful add, the kid comes up with some very cute lines, that are sure to leave a positive taste in viewers mind and hence serves its purpose of being an advertisement very well. Visa advertisement runs pity much on the same track but the just difference is of scales. Visa boosted in huge scales with Richard Gere in the lead. Both are really sensitive and touchy, but the difference could only be of the targeted classes!
After these touchy emotions comes another pity touchy subject. The witty advertisements. One such advertisement that’s doing rounds these days is that of “Menthos”. Kudos to the makers of that advertisement, because that is nothing more than a usual life happening converted into an exuberant idea!! Loads and loads of praise for the makers from my side.
Then is another campaign of advertisement, that just keeps getting better and better and that’s for Airtel. They all are pouring in simple and unadulterated life into their subjects and results have been rewarding as if for now!
The Marketing & Advertising world is shaping up fast. Ideologies are meeting at new grounds. The Desi-touch is revering itself with the witty and touchy marketing stealth. And the customer is sitting pity at the receiving end of the game.
Things are all working Gr8 at this point in time and creativity seems ever so coruscant. Watch out people New-Gen Advertising is here to stay!!
posted by Alex Mind at
11:51 PM
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